About · Our identity

The TAASA logo

Our emblem gathers the tools of the archer and the symbols of the nation into a single mark, its colours taken from the South African flag, its details rooted in the country’s heritage.

Every part of the emblem is deliberate. The palette is borrowed from the national flag, the crossed arrows and traditional bow speak to the discipline itself, and the sprigs framing them are yellowwood, South Africa’s national tree.

Anatomy

The elements of the mark

Watch the emblem assemble, then explore it part by part. Select any element to see where it sits and what it stands for.

Usage

Three approved logo versions

The TAASA emblem is available in three approved versions: the primary full-colour emblem, a single-colour emblem with the surrounding name, and a symbol-only version without the wording. Select a background below to preview the approved single-colour combinations on black, white, TAASA green or TAASA gold. The emblem must not appear on red or blue backgrounds.

Approved colour combinations

Primary, full-colour emblem The preferred version for most applications.

Single-colour emblem The complete emblem, including the surrounding name.

Symbol only The inner symbol without the surrounding wording, intended for small or restricted spaces.

Colours

A palette from the national flag

The emblem is coloured from the South African flag, the same green, gold, black, white and red that fly over the country.

Six colours make up the flag, and the emblem draws on five of them.

The flag was the first national flag in the world to carry six colours in its main design. Three of them, black, green and gold, come from the flag of the African National Congress; the other three, red, white and blue, are inherited from the Dutch, British and Boer flags of South Africa’s colonial past.

TAASA’s emblem takes its lead from this palette, using the flag’s green, gold, black, white and red so the mark reads unmistakably as South African.

The flag was designed by Frederick Brownell and first raised on 27 April 1994. Officially, no single meaning is attached to the colours; the Y-shape signifies the convergence of a diverse society into unity.

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TAASA green

The central field of the emblem.
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TAASA gold

The keyline ring and the yellowwood leaves.
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TAASA black

The border ring, the bow and the arrows.
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TAASA white

The association’s name around the ring.
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TAASA red

The TAASA monogram at the foot.

Green, gold and black are the primary colours, with white as their inverse and red used sparingly. The flag’s sixth colour, national flag blue, sits outside the emblem itself but is now used as an alternate colour across TAASA’s wider digital platforms.

The national tree

Framed by the yellowwood

The sprigs above and below the emblem are yellowwood, Podocarpus latifolius, the real yellowwood, declared the national tree of South Africa.

As traditional archers we shoot natural-shaft arrows of wood and bamboo, so wood itself sits at the heart of the craft. A tree speaks to that far more truly than the protea most South African bodies adopt, which is why the yellowwood became our element of choice.